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Four cards rising like steps. The first holds only colour swatches and a logo; each next card adds a layer: a bold graphic device, then a set of small icons and labels, and the last, selected, is built around one idea, a rising sun that reshapes everything beneath it.

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Brand24 April 20267 min read

The four levels of branding.

Colours and a logo, brand devices, tertiary detail, then a concept that does strategic work. A ladder for working out where your brand sits today, and where it should sit next.

Jonny HarrisCo-founder, Unlimity
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