Brand
How youshow up.
Your brand is how people feel about you the first time they see you, and every time after: on your site, in your deck, inside your product. Anyone can generate a logo in minutes now. A brand people remember takes real craft, and it’s what we do best.
Logo / Construction
Outsetter
Colour
NavySlateLampMist
Type
AaMartelDisplayDM SansText
Illustration
Where we help.
From a name and nothing else to a brand that’s outgrown itself. Here’s when founders bring us in, and what comes with each.
Use case / Starting from zero
Starting from zero
All you have is a name, and launch is coming.
What you get
- Logo and mark
- Type and colour
- Brand guidelines
Use case / Outgrown it
Outgrown it
The brand looks smaller than the company has become.
What you get
- Identity refresh
- Illustration set
- Updated guidelines
Use case / Standing out
Standing out
It’s a crowded space and you need to look clearly different.
What you get
- Brand routes
- Custom illustration
- Icon set
Use case / A big launch
Drag the blocks aroundDrag a block by its label
A big launch
A launch, a raise or an event, and everything has to look like one company.
What you get
- Launch kit
- Social templates
- Print pieces
You ask. We craft. You show up.
A brand usually starts as a project. Once it’s live, every new asset goes in your backlog, made with the same system, in priority order.
Board / Your brand backlog
Your brand backlog
Add requests, drag to reprioritise, approve when it's ready
Add requests, drag to reprioritise, approve when it's ready
Plan
Backlog 3
Social templatesBrand
Event bannerBrand
Icon setBrand
In progress 1 / 1
Illustration setBrand
Ready to ship 1
Brand guidelinesBrand
- 01Get in touch
Tell us where you are and what's next. We'll suggest a project or a subscription.
- 02Fill your backlog
Add as many requests as you like and order them by priority. Reorder any time.
- 03Top of the list first
We design your top request, or your top two or three on 2x and 3x, and share progress as we go so you can steer early.
- 04Approve and ship
Once we're both happy, it's ready to ship and we move to the next item.
Where we’vedone it.
Brands we built from the first route to the full system. Each case study shows the problem, what we changed and why.
01 / 04All brand work →
JackFounder, Outsetter
“Unlimity went above and beyond what was expected. Immediately impressive with the attention they gave to our project and their creative output. Speedy turnaround and exceptional delivery.”See the Outsetter work →
FAQs.
The ones founders ask us about brand.
We’re starting from zero. Can you build the whole brand?
Yes. Brand is how you show up everywhere, so we build the identity (type, colour, mark, imagery) and then apply it to your website, decks, social and product, so it all reads as one company.
What does your brand process look like?
We start with a short discovery form and a kickoff call to understand you and your customers. Then we bring you a few distinct routes, you pick the one that feels right, and we build it out properly.
How many options will we see?
Usually two or three routes, each a genuinely different direction. We only show you ones we believe in, so if one isn’t strong enough it doesn’t make the cut.
It’s a crowded space. How do we stand out without looking like everyone else?
We look hard at your competitors first, then find the version of you that’s clearly different but still trusted by your buyers. Some of the best brands make an everyday product feel like a challenger.
Can we use AI imagery without it looking AI-made?
Sometimes, when it looks real and fits the brand. We’re careful with it and lean on real people, product and video where they build more trust.
Can you set us up to make on-brand posts ourselves?
Yes. Alongside the brand we can make a social pack and templates, plus brand guides your AI tools can follow, so your team can keep producing on-brand work week to week.
Our brand has to work in print too. Can you design for that?
Yes. We pick colours that print well and design the physical pieces, like packaging and envelopes, alongside everything on screen.
Nothing matches that yet.
Ask us instead. We're happy to answer anything.
Not on the list? Ask Jonny and Jake directly.
Early stage, scaling or established?
Let's talk.
Most of our work is with fast-moving startups, but we work with teams of every size. Tell us what you're building and we'll tell you honestly how we'd help.